Beyond Source and Target: Turning a Four-Stage Dataset Into a Top 5 Slide Deck
Most Sankey examples show two columns: a source, a target, done. But almost nothing in the real world only has two stops. A customer doesn't just go from "ad" to "purchase," they land somewhere, browse on some device, look at some category, and end up at some outcome. A hiring pipeline isn't "applied" to "hired," it's source, screen, interview, offer. Real journeys have stages, plural.
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